Witness the Latest Aluminium Design Innovations

India has been witnessing a massive trend towards urbanisation. This trend has been fueled by the increasing population and lack of job opportunities in rural areas. When individuals emigrate to urban areas, their demands and preferences take a hit. They witness the emerging trends and replicate those trends in their native places. That is how change happens. Our construction and fenestration industries are witnessing this change! The traditional construction methods have lost relevance in the current scenario because of various factors like extreme climatic conditions, precautionary mindset, changed civilisation patterns, and, most importantly, consumer tastes and preferences.

In the construction sector, green buildings are being given preference over others. On the other hand, the fenestration industry has seen an upward trend in using aluminium doors and windows. Eternia, by Hindalco, Aditya Birla Group, has successfully integrated technology into the latest aluminium window designs. We have a vision of bringing the best for our Indian consumers.

Introducing Duranium: An Aluminium Alloy Like No Other

Our Hindalco engineers have invented Duranium for the Eternia range. There is no other aluminium manufacturer in the world that uses duranium. Its recyclability and structural integrity make it a sustainable and solid contender against other materials. Being an alloy of aluminium, it is highly ductile, malleable, and resistant to corrosion, allowing us to engineer versatile design configurations with promising quality. Duranium is so built that it has the ability to resist high wind load, dent, external damage and breaks, providing safety, low maintenance needs, and multiple designs to choose from.

WiWA Score: Transparency at its Peak

WiWA is an acronym for Wind, Water and Air. WiWA is India’s first rating system, and it helps consumers pick the right windows with the help of an evolved scientific algorithm. This promotes transparency as consumers can now choose windows based on the WiWA score. This score helps gauge the performance of Hindalco windows on three parameters, namely, wind pressure, water tightness, and air permeability. For instance, if a consumer lives in Gurgaon, they can check for air permeability and choose a design with the maximum air score, like our pro-sliding windows from the Premium range, which have a 10/10 air score.

Similarly, people living in coastal states can choose windows with a maximum wind score, like the casement windows from the Premium range with a 10/10 wind score. This score provides a purely scientific rating and matches the global standards. That is how we at Eternia have ensured quality and trust in our Hindalco windows.

Hindalco Windows: Designed with Precision

Our world-class engineers have integrated the latest aluminium window designs by manufacturing aluminium doors and windows with 30+ components that ensure smooth operability, optimal functionality, and modern designs. Our windows and doors have unique gasket sealing and wool pile that protects from noise and dust.

We also have included a special drainage system that prevents heavy rains from entering. Our custom-engineered rollers ensure smooth operation. We have also taken care of security by providing anti-lift plugs and anti-burglary locks for an added security layer. All of these components make Hindalco windows and doors stand out in the Indian fenestration market.

Balancing Technology and Sustainability

Foresense, a platform for digital consultation with our window experts, is a 3D VR/AR tool for our windows. It is designed so customers can visualise the design, colour, finish, and different accessories they would want in our Hindalco windows and doors. While we at Eternia embrace technological change, we also ensure that our products are eco-friendly and sustainable. GreenPro Ecolabel has awarded all our Eternia windows and doors the ‘Green Products’ status. This means that our products are internationally recognised for their lower environmental impact and our contribution to enhancing the performance of Green Buildings.

Designs and trends stay trendy if they are thoughtful, truthful, and sustainable. We promise our customers nothing but all these! Talk to our window experts or visit your nearest Eternia store for a first-hand experience.